Those of you that have been following our journey will know by now that it’s our long standing mission to solve the music industry’s user-generated content (UGC) problem - namely, by unearthing the millions of royalty-bearing videos on platforms like YouTube that are currently slipping through the net of existing detection systems.
We have previously talked about the scale of the problem on an industry-wide level. Today, we are drilling down into what this looks like in practice, in terms of the UGC that we find, analyze and claim. We’ve crunched the numbers between January – December 2024, in the process unearthing broader trends that we’re seeing in regards to UGC online.
Headline Stats
- Number of songs delivered to Song Sleuth from our partners
5,533,210
- Number of affiliated user-generated videos discovered by our proprietary technology on YouTube and ingested for deeper analysis
209,485,778
- Number of videos prioritised for analysis, based on view growth and lack of licences
60,970,148
Insights
* based on claimed videos for Song Sleuth partners between January – December 2024
As we reflect on the numbers and trends over the 12-month period leading up to December 2024, it’s clear that the issue of underreported user-generated content remains a significant challenge for the music industry.
The scale of UGC we’ve uncovered demonstrates both the potential for increased royalties and the critical role that advanced detection systems like Song Sleuth play. By unearthing these hidden royalties and helping artists, songwriters, and rights holders claim what is rightfully theirs, we’re not just solving a problem — we’re creating new opportunities for the industry to grow and thrive.
